Google Penguin changes were introduced on April 24, 2012, and arrived as a surprise to most website and network marketing blog owners. This update was clearly designed to encourage the best quality websites and punish spam-generated website content, as mentioned within the official statement of Google Penguin modifications. Although Penguin updates are targeted to punish primarily sites that are involved with web spamming practices, the webmaster forums are flooded with howls of indignation about incorrect judgments of websites and bloggers running sites through this update. Numerous webmasters and bloggers are convinced that the new revisions have punished legitimate and unique content while many spam websites still rank highly in search listings.

Both Google Panda updates and Google Penguin modifications reference algorithm changes at the Google Web Search structure. The Penguin update appears to be incorporated straight into the principal algorithm criteria, similar to a more traditional Google update. Last year Panda update affected 12% of search engine results, and Penguin update around 3%.

If you read through forum discussions, the Penguin Update has destroyed Google’s search results. You’d imagine the apocalypse is upon us! Maybe it’s more to do with which “hat” you’re donning, white or black. As we’ll see much of the outrage, truth be told, is self-inflicted by oblivious if not knowingly complicit webmasters.

Google’s latest changes sent reeling down the search positions numerous top websites that had been on the top for some time. This resulted in dropping these very deep within the index. Whence the apparent severity by Google?

Too many webmasters, to their demise, encouraged black hat search engine optimization methods to permeate their internet marketing strategy. Quite a few happened to be completely in the dark about what their own hired SEOs had been doing behind the scenes. This on no account lessened the impact when their websites suddenly lost massive search website traffic because of these methods that triggered their sites to decrease on SERPs and PageRank.

In reality, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all the black-hat web doctors. Ultimately, the Penguin update didn’t really change anything which Google has viewed as improper. It’s not exactly new to say that Google has always favored quality articles on internet marketing and other unique content over spammy junk that benefits nobody except the black-hatters so polluting the web and not approaching how to make money with network marketing with legitimate methods. The Google Penguin redesign was designed to punish individuals who’ve been spamming Google and proceeding against their guidelines.

Here’s a clue: Simply play by the rules. “Don’t be evil.” With the Penguin (and even Panda earlier) modifications, Google has effectively moved website SEO concentration once more to quality content for all searchers on the World Wide Web. That’s just one man’s opinion.