Mobile Day is all about how your company or team is dealing with Mobile. How are you getting business out of this and how can you optimize the results? This optimization question is the key question around which we have built up the Mobile Day Program. Take a walk with us through the 8 different topics that will be tackeled on Mobile Day 2015.

In this session we’ll be getting answers with hard numbers to the following questions: What do we really do with our smartphones? How do we use them? With what reason do we use them? Do we shop with them? What apps are we using? How long do we use our smartphones? Can marketers benefit from these insights to target their audience at the right time at the right place?

In short: Facts & figures about our Mobile Behaviour and how we can act upon them.

Developing a mobile strategy is mostly a smaller part of the entire marketing or business strategy. We know we have to skate where the puck will be. But how do we make the right decisions to reach our goals? From which insights do we have to start our strategy?
The speakers who will discuss this topic are used to guide companies thorough these steps.

In short: We have to skate where the puck will be. From which insights can you start building a strong strategy.

You all already have a lot of experience in marketing products or services. But what are the options and different tactics you can use to market an app? One of the sessions will go very deep into this topic.
In app communication, how do you handle this? You will learn high end tactics to move the user on a more regular basis into using your app.
Have you thought of how you can interact in a relevant way with your visitor using all kind of contextual data? This is a really important one. The first player in the market who makes a difference here has a huge competitive advantage.

In short: In app communication, how do you handle this? You will learn high end tactics to move the user on a more regular basis into using your app.

What’s ahead of us? Beacons, 3D printing, internet of things, driverless cars, smart homes, drones,… Just to name a few. The big tech companies are setting the stakes high for these industries. How should your company deal with these? Where are the opportunities for you? Off course there are massive opportunities waiting for you right here.

In short: What’s ahead of us? Beacons, 3D printing, internet of things,… How should your company deal with these? Where are the opportunities for you?

What’s the impact of mobile on an entire customer journey, this subject will be tackled from different angles. What does mobile mean for your sales, awareness, the customer relationship, retention,… How can you optimize these results with an eye on you return on investment.

In short: What’s the impact of mobile on an entire customer journey. For low & high involvement products.

When mobile usage will be bigger than desktop usage. People will also change the way they want to pay for the things they buy. We have to face this will happen sooner than we think. Defininitely when your target audience is younger than 30. How can you now optimize your mobile approach in this right direction.

In short: The way we’ll be paying will change. How shoud you act upon this change?

You’re customer has been through the mobile revolution. But is your company? For a company it’s much harder to turn the ship around. What are the small steps you can act uppon? Is it really that hard to change the mindset of your board? How to act with pilot project. When are the successes good enough to go from a pilot project to an outroll of the new way of working and communicating?

In short: Companies need to adopt. How should you execute this change management?

Price, brand, availability have all been Unique Selling Propositions. The next battlefield is User Experience. When you app, mobile website, whatever experience are so easy to use. Then your customers will love it! Making things more simple is actially harder than making things difficult.

In short: Price, brand, availability have all been Unique Selling Propositions. The next battlefield is User Experience.